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Strategic Consulting for Event
Planning and Booth Design

At Cap Linea, a Paris-based exhibition stand agency with over 20 years of experience, we support you in building a comprehensive strategy for your event booth. Our goal: to transform your custom stand into a powerful space aligned with your communication goals and brand image.

Personalized follow up
from the Very First Ideas

Designing a custom booth starts long before any drawing is made. We assist you in the strategic conception of your project so that each of your trade show appearances is a true success.

What Our Exhibition Design Agency Offers

  • Understanding your goals, constraints, and brand DNA
  • Imagining a bold and efficient exhibition strategy
  • Merging stand layout, budget, and timeline into a clear and actionable plan
  • Advising on technical, administrative, and regulatory aspects related to your event

Practical Advice for
Meaningful Event Communication

Thanks to our in-depth knowledge of the field, we advise you on:

  • the best location for your booth within the show (visitor flow, orientation, visibility);
  • selecting the right format: custom-built, modular, collective booth, or long-term reuse;
  • enhancing your products, services, and brand image within the space;
  • best practices for construction, materials, and scenography to stand out with elegance and improve visitor experience;
  • technical or regulatory constraints specific to each B2B or B2C exhibition;
  • the optimal layout of areas: reception, demo, sales, VIP zone, etc.

A Strategic Vision
of the Exhibition Booth

Because resources are not unlimited and timelines are often tight, we always build a concrete and adaptable strategy.

Our design office can deliver:

  • a recommendation brief with several creative directions;
  • 3D visuals and concept sketches;
  • a detailed estimated budget;
  • a clear time line to visualize every stage;
  • key criteria for an eco-friendly booth, including sustainable materials, structure reuse, and ways to reduce the carbon footprint of each project.