Cap Linea’s proposal: For its attending at the international optics and eyewear trade fair, eyewear brand Marlone entrusted us with the creation of a highly graphic booth structured around a pop mural with a seventies flair. Our agency designed an “urban beach” setting showcasing the Origine France Garantie label: glasses bar, street art-style printed wall, custom neon lettering, full graphic production. The suspended signage complied with the show’s height restrictions (4 m). A stand that reflects Marlone’s free-spirited and design-driven identity.