Cap Linea’s proposal: A strong-identity booth on an optimized surface, designed to highlight the brand’s eco-responsible commitment while fostering privileged exchanges. Despite having only one open corner, the space was fluid, legible, and welcoming. We installed a light wood floor, backlit wooden screens, and suspended greenery. Modern showcases allowed Pierre Martinet to present its Plant-Based line as well as its export ranges. The booth was organized around a reception zone, discussion space, storage, and a refrigerated area. All equipment is modular and will be reused at SIRHA Lyon, in line with the client’s request and CSR approach.